Creating a presence on the internet is a benefit to any business and making a blog sharing knowledge that you have as the owner of your business or professional in your industry is not only smart it is also the perfect way to spread the information online of your expertise.
A blog is a site that consists of many small articles called blog posts. When you search Google or any other search engine you will see when you type in what your looking for the results lead you to sites or articles related to those words.
1. Think of whether you want just a blog or it to be a part of your existing website.
2. Write your blog as if you are talking with the reader.
3. Share content to keep readers coming back.
4. Content has to be written regularly.
5. Keep each post between 300 - 500 words.
Making a blog is a great way of getting your business, name or brand out there on the internet. The more content you have the more likely you are to be seen and followed. There are many ways of distributing your content throughout the internet, making a blog is a great way to get people to your site and gain more potential customers.
Like most things that benefit any business making a blog takes time and for this reason a lot of business owners/professionals seem to shy away from doing one. Once your blog is designed then it is as simple as writing a few posts a week to get content on it, this still will take some time but the rewards are worth it.
A blog is not a place to do hard selling as this will gain one time readers and that certainly is not what you want. You want to share knowledge and advice on your area of expertise to keep readers coming back. For example if you own a pet supply store then you would write about caring for pets, feeding pets and things that pet owners or potential pet owners would want to know about.
If you are needing help making a blog contact Socialene for a free consultation and they will gladly assist you and get you on the right track.
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